Fitness Foundations Academy

Ready to live with strength and vitality?

Build the foundation to become stronger, healthier, more confident.

How would you like a 12-week program that doesn’t focus on your weight and size?

It’s not a dream. It’s what the Fitness Foundation Academy is all about.

Have you ever noticed that the fitness industry markets to women? Everything is about being smaller. It’s about being less than who and what you truly are.

God forbid if you tried to show up in the world stronger and more confident.

Women are so underserved in this regard, let alone if you’re a woman over 40. Have you ever tried to talk to a trainer or coach about menopause or perimenopause? 

Women are generally underserved because the focus is so much on weight loss and being smaller. It’s almost like the world is saying that we have to be less than just to fit in. That you need to be toned, and bulky is gross, and being strong is offensive and a threat to society.

Where do you go if you just want to get stronger, move better, and have more energy?

If weight loss is part of your goal, that’s fine. That’s not the only reason why clients come to me. It’s not the only reason to improve fitness.

I know what it’s like to feel a little weak, not so confident, and just blah. Energy is low, and motivation is kinda there, but there are so many things in the way.

There’s the fear of failure. Not knowing where to start. Not having someone to hold you accountable.

You just want to feel a little better. Stronger. Healthier. You want to get your groove back.

That’s what this 12-Week Fitness Foundations Academy program is about.

Who Is the Fitness Foundations Academy For?

Is the Fitness Foundations Academy a good fit for you? Most of my clients sign up to get stronger and improve their quality of life as they get older. These are just some of the types of clients who sign up.

Women over 40 who haven’t trained in a while and want to get back into an exercise routine.

Women who want to improve their training and get more out of their sessions.

Women who want to get stronger, feel better, and more energized.

Women who want to figure out what’s a BS fad and what really works.

Women who don’t mind taking a methodical approach to health and fitness.

online fitness training on phone

Why Fitness Foundations Works

I focus on simplicity, accountability, and support to make it as easy as possible for you to get started, especially if you have a busy schedule.

Accountability: Let’s face it. Sometimes, it’s a little tough to fit everything in and stay motivated. My coaching style holds you accountable, but I don’t belittle you or make you feel guilty for not being perfect.

Customized Programs: How many times have you said, “I’d love to get started, but have no idea where to begin?” Well, let me take care of that. I create a customized program based on the equipment you have, schedule, goals, and abilities.

Convenience: Everything is delivered on an app. You know what to do and when to do it. You can do the training sessions on your own time. There’s plenty of room for flexibility. Need to switch things around? No problem. You can do that right in the app.

Support: What kind of support do you get? We check in through video calls once a week for 25 minutes. In-between, you can send messages, pictures, and videos through the app.

Don’t Forget About Nutrition: How and what you eat are part of self-care, too. I give you three basic nutrition habits to practice throughout the program.

woman on stability ball fitness

About Your Coach

Heather McDaniel Invincible Women Fitness Academy

Hi, I’m Heather McDaniel. I’m well-versed in the highs and lows of the fitness journey. I spent years trying everything from Crossfit to adopting a plant-based diet to find that one thing that worked.

Do you know what worked? It wasn’t the quick-fix diet. It was doing the small things consistently day in and day out.

That’s what delivers real and lasting results. In this program, I show you the small things you need to do.

Do them consistently, and you’ll get the results you’ve always wanted.

What Others Are Saying…

You are positive, not preachy when it comes to the diet part of the program. The weekly phone calls feel more like I am talking to a really knowledgeable friend than a trainer making me feel guilty because of my eating habits. The weekly calls keep me honest about the workouts and dietary changes, not feeling guilty of where I am and where I want to be. Thank you so much for all of your help!

You are always so positive! I love our weekly coaching calls because they’re fun and they keep me on track!

Thank you so much for everything! I feel stronger. I move better than I have in years!!!

How the Fitness Foundation Academy Works

Step 1: Apply and have a quick consultation with me to make sure you’re ready and it’s a great fit.

Step 3: Download the app and receive your customized training program based on needs, abilities, goals, and schedule.

Step 5: We’ll have weekly 25-minute calls to cover nutrition, obstacles, challenges, and come up with strategies to overcome them.

Step 2: Enroll and fill out questionnaires and take a video assessment.

Step 4: Begin your program. You’ll start your first training sessions.

Step 6: Have the tools, skills, and confidence to reach your goals.

Have Questions? Here’s the FAQ.

What Kind of Results Can I Get in 12 Weeks?

It depends. There are a lot of factors at work. Your program, your starting point, genetics, and nutrition, are just some of the factors that help you see results.

Here’s what usually happens is that clients have more energy and are in a better mood after the first 1-2 weeks. After that, they discover they’re getting stronger, and more confident because they’re seeing results.

Do I need to join a gym or get special equipment?

If you already have a gym membership, that’s fine, but you don’t need to join a gym. I can design your program for at-home workouts. The beauty of customized workouts is that they are tailored to where you are and what you have available.

We can make do with all bodyweight workouts, but you may get bored after a while. I do recommend some basic equipment, like a mat, minibands, and dumbbells or kettlebells.

Do I need to go on a restrictive diet?

No, no, and no. You’re going to learn three core nutrition habits to practice. You’ll learn how to enjoy food and live a healthy lifestyle at the same time.

Do I need to download special software?

Yes, you need to download Trainerize, which is how I deliver your programs. It’s free and available for iOS and Android devices.

Do you guarantee results?

I don’t guarantee results simply because there are too many variables that I can’t control. What I do guarantee is my commitment to you. You have my 100% to help you achieve your goals.

How do I begin?

Start by filling out an application or email me directly at heather [at] I’ll send over the details and get you started.

Do you have a cancellation policy?

What if you sign up and decide that the program isn’t right for you? That’s OK. I have a cancellation policy.

You have 7-days after signing up to cancel to get a refund. After 7 days, you’ll get 50%. There is no refund after 30 days.

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