How Would You Feel If You Became the Person You Know You’re Capable of Being?

Strong. Powerful. Confident. Fit. Healthy.

“You can lose 10 pounds in 21 days….”

That’s what they told you when you signed up for your last weight loss program, right? Sure, you lost weight, but you gained it all back, and then some.

What If The Problem Wasn’t You All Along?

Are you tired of feeling like a failure because you can’t make a weight-loss plan stick? Stop it. There is nothing wrong with you.

You’ve just been fed a lot of misinformation and quick fixes with promises of overnight 6-pack abs and a bikini body.

The problem is that you haven’t been taught what a healthy relationship with food, exercise and your body looks like.

You’ve been in a dysfunctional relationship with yourself and fad diets, hoping that would be the one thing that does the trick.

It’s time to get out of your own way and change that vicious cycle.

Why Invincible Women Fitness Academy Works

Accountability: I’ve had clients say, “I know that you’re watching me.” I am. I check in with my clients daily whether they know it or not to see how they’re getting along. You can check in with me via app at your convenience.

Customized Programs: You get programs that are tailored to your specific situation. Working out at home with no equipment? No problem. Just want to build healthy nutrition habits? We can do that, too!

Convenience: Your training programs are loaded onto an app, and you can do them anywhere on your time. You’ll know exactly what to do each day. More importantly, there are videos for each movement to show you how to do them.

Safe and Effective Programming: You don’t need to start out with some crazy gym routine with heavy weights. That’s a recipe for injury after a long layoff. I focus on slow progressions to ease you back into activity. Trust me, your body will thank you down the road.

A Partner Who Gets You: You’re not being coached by someone that doesn’t share your life experience. I know what it’s like to go through life’s challenges and I share with you how to handle them with grace while taking care of yourself.

woman on stability ball fitness

About Your Coach

Hi, I’m Heather McDaniel. I’m well-versed in the highs and lows of the fitness journey. I spent years trying everything from Crossfit to adopting a plant-based diet to find that one thing that worked.

I found that one thing was self-mastery, along with bucking the latest trends. That’s how the Invincible Women Fitness Academy started. I found my voice and use it to empower other women to (re)discover theirs.

What Others Are Saying…


You are positive, not preachy when it comes to the diet part of the program. The weekly phone calls feel more like I am talking to a really knowledgeable friend than a trainer making me feel guilty because of my eating habits. The weekly calls keep me honest about the workouts and dietary changes, not feeling guilty of where I am and where I want to be. Thank you so much for all of your help!

How Online Fitness Coaching Works

Apply and have a quick consultation with me.

Get your customized program delivered via app.

Walk on sunshine, baby.

Here’s the thing. This is Your Program. I’m just the tour guide. I’ll show you what to do and how to do it. You show up and do the work.

It’s Time to Become Invincible.

Join the Academy

Trusted by clients all over the world.

Nutrition Academy

Behavior-Based Coaching

30-Minute Weekly Nutrition Coaching Calls

Personalized Nutrition Action Plan

Office Hours & Email Support

Individualized Support & Accountability

Fitness Academy

Movement Screen & Assessment

Customized Training Program

Weekly 15-minute Check-ins

Form Analysis

Office Hours & Email Support

Inspirational and Motivational Support

Invincible Academy

30-minute Goal Setting Call

Movement Screen & Assessment

Weekly 30-Minute Habit Based Nutrition & Fitness Coaching Calls

Customized Training Program

Form Analysis

Office Hours & Email Support

Inspirational and Motivational Support

Have Questions? Here’s the FAQ.

How long does the program last?

I strongly recommend starting out with a 3-month commitment. After that, you can go month-to-month.

How much does it cost?

The programs range from $159/month – $249/month. Apply now and have a consultation to decide which program is the best fit for your needs.

How long does it take to see results?

It depends. There are a lot of factors at work. Your program, your starting point, genetics, nutrition, are just some of the factors that help you see results. Clients usually start to feel more energized after a couple of weeks, and then start to see noticeable changes in the first 4-6 weeks.

Do you guarantee results?

I don’t guarantee results simply because there are too many variables that I can’t control. What I do guarantee is my commitment to you. You have my 100% to help you achieve your goals.

Do I need to join a gym or get special equipment?

If you already have a gym membership, that’s fine, but you don’t need to join a gym. I can design your program for at-home workouts. The beauty of customized workouts is that they are tailored to where you are and what you have available.

We can make do with all bodyweight workouts, but you may get bored after a while. I do recommend some basic equipment, like a mat, minibands, and dumbbells or kettlebells.

Do I need to go on a special diet?

Absolutely not! I work with you to build sustainable habits over time to reconnect with food in a healthy way.

Do I need to download special software?

Yes, you need to download Trainerize, which is how I deliver your programs. It’s free and available for iOS and Android devices.

How do I begin?

Start by filling out an application. I’ll reach out to you via email within 24 business hours to schedule a conversation, where we’ll decide if online fitness coaching with me is the best fit for you.

Can’t I just watch and follow workouts on YouTube??

Of course, you can. Here’s the thing. There are millions of articles, blog posts, videos, all of which are free for you to use.

If you can get results with them, why hasn’t it happened for you yet? The videos don’t hold you accountable. You can’t talk to the coaches. The workouts aren’t tailored to your needs.
The free workouts you see online don’t give you a comprehensive program designed with your goals in mind.

What does email and office hour support look like?

I have regular office hours on Thursday from 2-4 pm EST. This is a time I’m available for clients to contact me with questions and support. Clients also can send me one email a week. I handle emails on Tuesday and Thursday mornings.

Do you have a cancellation policy?

What if you sign up and decide that the program isn’t right for you? That’s OK. I have a cancellation policy.

Clients on a month-to-month or quarterly program need to give 30 days’ notice to cancel. The cancellation does need to be written (email is fine, too).

If you decide that online training isn’t for you in the first month, you have 7 days to let me know for a full refund.

After 7 days, you’ll get a 50% refund. This applies to the first month of training only. After the first month, the 30-day notice rule applies.

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